TransChip and CEVA Collaborate to Create Highly Compact Video Streaming Solution for Multimedia Applications
TEL AVIV, ISRAEL AND SAN JOSE, CA -- (MARKET WIRE) -- 09-03-2005 --
TransChip Inc., a leading
developer of integrated camera solutions for camera phones, and CEVA, Inc.
(NASDAQ: CEVA) (LSE: CVA), the leading licensor of digital signal processor
(DSP) cores and communications solutions to the semiconductor industry,
announced today a highly compact reference design for MPEG-4 video
encoding, decoding and streaming of high quality images using TransChip's
TC5747 VGA CMOS sensor and CEVA's CEVA-TeakLite™ DSP core. TransChip is
a member of CEVA's Partner Program, CEVAnet™.
TransChip's TC5747 outputs an uncompressed video stream in YUV format at up
to 30 frames per second. The video frames are optimized to the lighting
conditions using TC5747's embedded image signal processor. The
CEVA-TeakLite DSP core controls the TC5747 camera by adjusting the
brightness, saturation, hue, sharpness and contrast of the output stream,
before encoding it using MPEG4. The sensor offers OEMs and ASSPs a compact,
low-power, high quality, complete video application that does not require
the use of external accelerators. TransChip imagers are primarily designed
for camera phones. The imagers also provide a solution for other
applications where miniature, low power, high quality cameras are required,
such as security and communications. CEVA's video module targets multiple
markets including multimedia, communications, automotive and security.
"We have further proven the ability of our cutting-edge DSP technologies in
multimedia processing," said Erez Bar-Niv, CTO, CEVA. "Key consumer markets
require compact, efficient video solutions for diverse applications. The
combination of excellent performance from our CEVA-TeakLite DSP core and
exceptional picture quality and output from TransChip's camera module
presents a compelling value proposition for OEMs looking for a low-cost,
low-power but high quality MPEG4 processing solution for mobile multimedia
devices."
"TransChip is delighted with the rapid integration of our CMOS imager to a
complete video reference design," explained Arie Gavriely, vice president
of technical marketing at TransChip. "Offering the world's first fully
programmable camera module in collaboration with CEVA, has created a
valuable solution for the streaming multimedia market."
TransChip's solutions offer OEMs a new level of flexibility. The sensor
chip is fully programmable, enabling vendors to customize the design and
make simple future modifications and improvements in image processing
algorithms. The interfaces are flexible allowing easy integration into
reference designs without the need for additional interface chips. The
solution includes an embedded image signal processor (ISP), which provides
customers with a simple and cost-effective approach for digital image
enhancements, such as automatic exposure and automatic color balance.
The CEVA-TeakLite core is a 16-bit, fixed-point, general-purpose DSP core.
It is designed for low-power, low-voltage, high-speed DSP applications. The
core is an ideal solution for speech and audio processing, wireless
communication (GSM, CDMA, TDMA, EDGE, GPRS, 3G) modems, telecommunication
systems, disk-drive controllers, and various embedded control applications.
It is currently CEVA's most-deployed core and an ecosystem of over 35 CEVA
partners build applications around the DSP core.
About CEVA Inc.:
Headquartered in San Jose, Calif., CEVA is the leading licensor of DSP
cores and integrated multimedia/communications solutions to the
semiconductor industry. CEVA licenses a family of programmable DSP cores;
associated SoC system platforms; and a portfolio of complete
system-solutions including video processing, audio processing, speech
processing, GPS location, Serial-ATA (SATA), VoIP and Bluetooth
communications. CEVA's technology was embedded in over 100 million devices
in 2004. CEVA was created through the merger of the DSP licensing division
of DSP Group and Parthus Technologies. For more information visit
www.ceva-dsp.com.
About TransChip Inc.:
TransChip Inc. is a leading developer of integrated camera solutions for
mobile phones. The company's solutions include image capture, digital image
processing and compression. This novel and unique approach enables mobile
handset vendors to incorporate high quality imaging technology into their
next generation handsets with fast time-to-market. The company produces the
CoderCam™ family of imagers with integrated image signal processing and
JPEG compression and the AlgoCam™ family of imagers with fully
programmable image signal processing for camera phones. For more
information about TransChip, please visit www.transchip.com.
Contacts:
CEVA, Inc.
Barry Nolan
Tel: 1-408-514-2900
+353-1-4025700
TransChip, Inc.
Shira Levy
Tel: +972 3 753 6308
shira@transchip.com
Media / Eastwick PR
Tara Sims
Tel: +1-650-480-4031
taras@eastwick.com
Media Europe / summit advantage
Daniel Epstein
Tel: +972 9 744 0285
daniel@summit.co.il
